iPad to woo more corporate customers this year, says analyst

The iPad will land in the hands of more users in 2013, according to a survey by Piper Jaffray analyst Troy Jensen.

Disclose the results of the survey of investors note today, analyst Gene Munster said that CIOs spend more money to equip employees with tablets this year compared to 2012. Among the 59 CIOs surveyed, 57 percent plan to deploy tablets in 2013, against 46 per cent last year.

In addition, the percentage of CIOs who said they were going for "large" deployments tablet rose to 15 percent this year from 4 percent just last year. Overall, 58 percent of respondents expect to spend more money on tablets this year, while only 5 percent plan to spend less.

Beyond the horizon, Munster sees companies increase their shelf deployments rapidly over the next three to five years.

So how it will use the iPad in particular?

"We believe that the largest deployment of tablets as a positive for Apple because we believe that the iPad has over 60 percent share worldwide tablet and probably a larger share in the business."
Munster said. "We believe continued growth in the business tablet deployment will stimulate continued growth in the segment iPad in size due to the large iPads are better for content creation." Forrester Research also expects Apple to "reverse" this year as the PC sluggish business buy from the crowd.

With expenditures on Windows PCs may be flat in 2013, Forrester predicts Apple will sell $ 7 billion in Macs and $ 11 billion iPads for enterprise customers this year. And sales next year could reach 8 billion in Macs and $ 13 billion from iPads.

The influx of iPads and iPhones in the enterprise market is an ironic twist. Apple has always focused primarily on sales to consumers, the business market with an afterthought at best. But the BYOD (bring your own camera) craze has prompted companies to allow employees to use their favorite household appliances on the job.

Companies have also discovered that they can save money by letting staff use their own personal smartphones and tablets to work.
Combine this with the tendency of companies to avoid purchasing new PCs, and it is clear why vendors like Apple are the main beneficiaries.
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