As the Baltimore Ravens and the eventual champion San Francisco 49ers - and tens of thousands inside the Superdome in New Orleans and millions watching on television - expected Oreo came up with a brilliant idea and if bold indeed she won the night.
"The power out? No problem, "the tweet read, with all haste an image of an ad showing an Oreo and brilliant slogan," You can always soak in the darkness. "
The tweet caught fire, and the writing was retweeted 13,734 times.
So how society cookies act so quickly, and get to talk much - all expenses with a minimum of time available, and insignificant?
Although trends KSR reached out to Oreo looking for the answer, it was BuzzFeed who got the scoop. Apparently, it was thought very rapidly from company to company, 360i:
"We had a mission control set up in our offices with the brand and 360i, and when the failure happened, the team looked at it as an opportunity," President of the Agency Sarah Hofstetter BuzzFeed said. "Because the team mark was there, it was easy to obtain approvals and establish in a few minutes."
Oreo had already issued a strong television advertising with their "Cookie and Cream" spot. But they were ready to capitalize on social media as well when the lights went out.
"The big question is what happens when everything changes when you switch script?" Said Hofstetter. "This is where he has fun."
The key? Frames with OREO in the room and ready to pull the trigger.
All other brands, of course, took to Twitter - Twitter and video service, Vine - during the blackout.
Some examples:
Calvin Klein used to attempt to vine some fans with a male model to work on buff: All in all, the Super Bowl is another big win for Twitter. According to the official Twitter blog, there were over 24.1 million tweets about the game, the ads and halftime. But no matter how the game itself was the peak of interest on Twitter came during the blackout, when there were 231,500 tweets per minute, and during halftime Beyonce, when 268,000 tweets per minute scored the end of his show.
As for football today? The time was the top punt return for a touchdown by Jacoby Jones Ravens, which forced 185,000 tweets per minute, a little more than 183,000 tweets per minute came when the Ravens the deal.
