How Microsoft can avoid the pitfalls of Sony PS4 announcement

Press events are a tricky beast. Nobody ever said they were easy to remove. But with Sony cast the first stone in the war next generation game console, Microsoft can learn a lot about what worked and what did not.

When the lights go up, Sony execs were shaking hands and congratulating each other. But the crowd at Hammerstein Ballroom was not exactly participating in the same adulation. Instead, he found himself with a lot of unanswered questions, such as lack of physical hardware and a price tag.

Now it is safe to assume Microsoft respond to an event of its own, perhaps before the E3 conference of the newspaper business in 2013. If this is the case, part of Sony upping out should not be a big problem.

Here's what Microsoft can do:

Give us a box and give us a price
This is a no-brainer. Of course, the PS4 and next Xbox will probably just be a box, not very different from the PS3 or Xbox 360. But I think some critics have downplayed the absence of a physical console can be remembered that the box itself may be new, too. And if that is shockingly small? What if there is some sort of functionality built into the housing the likes of which we have not seen so far in the industry?

We will also not forget the brand side of things. For all practical purposes, the Sony event was made to be part of the PS4 comes out of. This would be the first world exposition to the future of PlayStation. For an introduction to wear this kind of weight, a kind of symbol must be attached to this event tentpole.

Keep in mind, the event Wednesday night was followed by the press from around the world flew in town for 24 hours or less - all that time and money spent on what was not much more than a series of trailers. Although nothing was a hollow mold plastic, I believe there would be a lot more sense of satisfaction in the industry. If it should not be that kind of party, then Sony should not have to go through.

Do not spend much time on the specifications
Specifications and figures are nice, but they mean almost nothing to the average gamer. Of course, developers care about specs, but they already know what is packed inside of it, because they have worked with him for months.

Tell the world that your new console is packed with 8 GB of RAM is like to be preceded by a concert with a detailed description of this type of guitar pedals will be used for execution. There is a time and a place for such things. Do not get me wrong, I understand that there is an audience who cares about specs, but do a better job of explaining how these specifications will directly benefit the end user.

Microsoft needs to do an event aimed at consumers because they are the people who need to be conquered. Do this and you're already ahead of the game.

Do not tell, show
A large number of high aspirations and noble-concept were tossed Wednesday night, particularly in the field of real-time streaming and social connectivity. This is great, but Sony have created a kind of demonstration in the real world to get some better views. Even if all that resulted in a pre-recorded video, it would have given the public a better understanding of this type of functionality based on social and cloud the PS4 will have.

Sony spent some time talking to the transparent and intuitive features that would be highly ambitious, but we all left the event, without any idea of ​​how exactly it would work.

We also never been properly introduced to the interface PS4. There were glimpses of him during the segments of video sharing, but a short visit would have been really beneficial and helped to understand that the next PlayStation will feel like.

Do not repeat anything
Sony hits the first step and taking a number of third-party developers to show their efforts next generation is eliminated much of what Microsoft can do with games that are not exclusive to the next Xbox. The key here is to avoid repeating one of these presentations. Confirming that these developers have also signed on to support the next Xbox is one thing, but spend less time on the games we've seen talk about Sony should be a priority.

Debut a killer app
There was not an exclusive game for PS4 who really won the crowd over. Of course, Microsoft will not be able to pull it out of a hat, but it should not be based on a killer app, either. If there is a Halo 5 or a new cooking game in Epic work, Microsoft should absolutely drive with it.

Microsoft has started the last generation with the most exclusive blockbusters, but this trend has shifted to Sony for some time. Sony has not been able to generate buzz around a "must-have" title PS4, so now it is on Microsoft to see if they can rise to the occasion.

Of course, Microsoft has not yet announced any kind of the next generation of Xbox event, but we are still anticipating something soon. As soon as we hear something we will not fail to pass this information along and will be there if and when it happens.

Anyway, the winner of this week's E3 2013 takes place in June We can all but guarantee both Microsoft and Sony will have new hardware playable big show in Los Angeles, and we'll be there live-blogging and roaming the show to bring you the absolute latest.
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