Apple is again Fortune's most admired corporate

Apple is the most admired company in the world, at least in the eyes of the leaders interviewed by Fortune magazine.

For the sixth consecutive year, Apple won top honors for the title this year marking the Fortune ranking system 8.24, ahead of Google with a score of 8.01 and 7.28 with Amazon.

Apple has been considered the most admired, despite recent concerns about the performance of the company.

Its action has tanked 35 percent since September, investors and analysts worry that Apple's best days may be behind him. But the company is still evaluating as a financial and technological strength, as described by Fortune:

    Apple has had a hard time lately with its stock price plummeting and the highly publicized failure of its function Maps. However, it remains a behemoth financial showing 13 billion for the last quarter net profit, making it the most profitable company in the world during this period. The company has its customers fanatic, and he still refuses to compete on price, which makes the iconic iPhone and iPad products, which are still widely regarded as devices prestige. Competition can be tough, but so far it remains behind: In Q4 2012, the iPhone 5 is the best selling smartphone in the world, followed in second place by the iPhone 4S.

In a story related to the fortunes of the company entitled "It's lonely at the top for Apple", editor-at-large Adam Lashinsky acknowledged concerns about the stock price and post-Steve Jobs management. But Apple got to the point where people expect miracles from society, he writes.

And it seems that when Apple does not provide these miracles, investors and analysts give the company the thumbs down.

• See also: Tim Cook to shareholders: It was the "mother of all years"

Apple obviously comparable companies see the current struggles as a blip in the short term and continue to believe in long term business potential. But a question by Fortune is whether the "most admired" title is a true sign of the value of Apple.

"Perhaps the admiration of his peers is a lagging indicator, which is more akin to a vote hall-of-fame at a price more valuable-player," Lashinsky wrote. "Society whose late founder order for it to be "incredibly high" is much damn good. The coming years will determine whether Apple is good enough. "Beyond Google and Amazon, the other players in the top 50 technology including IBM, Microsoft, Samsung, Intel, eBay, Facebook and Cisco Systems.

Fortune list of most admired companies in the world is based on surveys of executives in 30 countries.

Companies are ranked on nine different criteria, including quality of management, innovation, quality of products or services, the ability to attract and retain talent, social responsibility and the value of long-term investment.
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