Although it is the fourth largest phone manufacturer in the world, Chinese society remains largely unknown in the United States. Those who do know are generally those knowledgeable about the mobile industry and even then the overall impression is not positive ZTE.
At best, the company is known for entry-level to mid-range handsets with poor performance and security vulnerabilities. At worst, ZTE figures as a threat to national security. Ouch.
But as far as equipment goes, ZTE is determined to change his reputation. A few weeks ago, she said it would invest 30 million U.S. dollars in his presence to improve infrastructure and laboratory facilities.
I
n addition, ZTE will unveil its high-end Grand S at CES next week. Although very little about it, we
know he has a 5-inch screen and a quad-core processor, and will feature a "traditional Chinese style" (whatever that means).
The foreigner in China, ZTE is made with other new leading handset Nubia Z5. It was operated as a telephone company's flagship season for obvious reasons: it has a 5-inch screen with a 1,920 x1 0.080-pixel resolution, 13-megapixel camera and a 1.5 GHz quad-core CPUs.
Both S and Nubia Grand Z5 well on paper, but it will take much more than a few devices intended for ZTE to be taken seriously. For example, we have seen some attempts to reach the heights ZTE, and if they were admirable attempts, I was not really blown away.
ZTE Chain Sequent, which looks essentially a mini-Nexus, has been plagued by slow speeds and internal data.
Flash Sprint had a powerful 12 megapixels, but the photos resulting fell flat and compact design was not to be.
Do not get me wrong, there are some things ZTE phones make it right. First of all, I like its phones barely touch the original skin Android, especially with Ice Cream Sandwich. Execution of a version almost spotless OS keeps these devices smooth and clear of bloatware too. Second, ZTE partners with many carriers prepaid as MetroPCS, Boost Mobile, Cricket, which means that people can experience wireless handsets contract.
But if the manufacturer wants to really make a dent in the U.S. market, it must pay its resources in a few things first.
Improve the quality of construction
One thing I liked Sequent chain was sturdy construction, which is unfortunately a bit unusual for ZTE phones. Although I have nothing against plastic, ZTE devices tend to look and feel cheap and toylike.
What is particularly frustrating, however, is the sensitivity of the screen and poor resolution I always see. More often than not, a mid-range phone ZTE will display unanswered that will take me several taps to record an action. Although a low pixel resolution is forgivable if it comes with a cheaper price, have a touch screen buggy is a surefire way to irritate users quickly.
Increase the processing power
While I do not have all the handsets out firing on all cylinders with a quad-core processor, ZTE phones can be cold at times, even if the performance of the most basic tasks. If the company took the time and money to ensure that the majority of its entry-level devices went smoothly and quickly, users have more confidence in his ability to build high-end handsets .
This is the main reason I was suspicious when I read on and Nubia S Large Z5 quad-core processors. While it's nice to see that the two are packing extra processing punch, I much prefer the experience of ZTE handset with a constant and fluid dual-core processor chop a quad-core one. However, I'll have to wait and see for myself how the S at CES Grand handles before putting a final judgment.
Fix its security image
One of the biggest challenges to conquer ZTE won the trust of users. This year alone, he took flak for a hole in his backdoor M Score, many security flaws in its mobile hot spot 890L and a scathing report from the House Intelligence Committee. Although it will be a long, manufacturers must improve the way users perceive ZTE and how it manages its security problems.
Stay up to date OS
I know a builder is not the sole guardian to obtain updates to its devices with the operating system later, but it does not bode well for when it releases ZTE phones that come out of their boxes already dated. Case in point: 4G ZTE Anthem was released a few months ago on Android 2.3 Gingerbread (yeah, gingerbread), and rendering ZTE, which ran Windows Phone 7.8, was released a few weeks WP8 before debuted. If ZTE wants to be considered relevant, it must intensify its game and ship its phones with operating systems that are updated.
The thing is that I want to succeed ZTE. I hope the unveiling Grand S goes well and the phone is up against his reputation. And although there is nothing wrong with wanting a company to an amplifier of its products, there is something to be said for mid-range devices that perform consistently and reliably too.
Honestly, I think ZTE needs to address its many issues concerning its midtier handsets and public image before arriving in high-end devices, but if we can pull this off well at CES, so I'll be the first to give the company its respect.
