NFC: Not just for mobile payments more


Move over, mobile payments. NFC is finding other ways to be useful.

In fact, pay for items with their phone seems to be less frequent use of technology short-range connectivity at this time, at least on the basis of gadgets unveiled at the Consumer Electronics Show. Instead, almost all products using NFC presented at the recent conclave using technology in one of two ways: To establish a kind of digital handshake between a mobile device and another gadget or as a way to share information between products with just a tap. "NFC really simplifies things," Scott McGregor, CEO of chipmaker Broadcom connectivity, told CNET at CES. "The most advanced technology is suppressed if it is not easy to use .... NFC plays a very important role in the simplification of user interfaces for consumer products. "

NFC stands for Near Field Communication, a smart technology that allows devices to transfer small amounts of data between them. Both devices must contain NFC chips and must be closer than one inch to connect. Generally, NFC works by pressing the two devices together to securely exchange data such as credit card information, train tickets, coupons, press releases, and more.NFC has long been hailed as technology to bring mobile payments, or the idea of ​​waving your phone in front of a cash register to buy property closer to reality. However, the trend of mobile payments has been slow to take off, and it continues to face many obstacles to adoption. While technological issues have been largely resolved, there are just not that many shops and outlets, terminals equipped with NFC technology for widespread use.

But at CES, NFC arisen in almost everything imaginable (but not cash registers). With the usual devices, such as smartphones, there were speakers, cameras, TVs, refrigerators, cards, and many other items. Some companies, such as Panasonic, even added to NFC rice cookers and other items.NFC habit has already become a familiar specification in smartphones. Apart from mobile payments, many handset vendors have been using NFC technology as a means to differentiate their products from rivals, particularly the iPhone. Apple is the most significant obstacle to NFC, although it is widely expected to integrate technology into future devices.

Samsung, meanwhile, has been one of the largest growing technology. He has published several ads that show what users can do with NFC technology (such as sharing videos by tapping two phones Galaxy S3 together), and he also criticized the iPhone 5 to its lack of capacity sharing. At CES, the company unveiled speakers that use NFC to pair a phone to the device. The content is then transmitted via NFC Bluetooth.And Sony included in almost all of its products presented at CES, including televisions, smart phones, remote controls and speakers. The company, which called the technology "One Touch", said at his press conference that offers more NFC products than any other electronics manufacturer in the world. Sony noted facilitate technology transfer and media streaming between phones, tablets, televisions, audio and linking them by simply touching the devices together.

"Customers are asking for simple and transparent means to be able to access and transfer their personal content," Brian Siegel, vice president of marketing for Sony, told CNET at CES. "We've been talking about since collectively long, and it was this combo wireless and wireline solutions. NFC and One Touch Sony, we believe, is the simplest solution ever put on the market. "

Panasonic has unveiled a couple with camera technology, LG has also included NFC in its electronic and its appliances such as washing machines, vacuum cleaners, refrigerators. In the case of devices, people will be able to match their smartphones with the product and the remote control, like turning the washing machine while still in office.

NFC has many advantages over other connectivity technologies. More importantly, it allows users to bypass all necessary measures to implement something like Bluetooth. Just think about how much time you link a phone to a Bluetooth speaker takes. You must discover the device, enter the password, etc. For less tech savvy users, simply make two devices communicate with each other can be intimidating. With NFC, is a tap and the items are matched. CNET
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NFC: Not just for mobile payments more

More companies embraced the technology to short-range connectivity at the Salon of consumer electronics. How they use NFC might surprise you.
Shara Tibken
by Shara Tibken
January 21, 2013 0:00 PT

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LG demos NFC in devices at the Consumer Electronics Show in Las Vegas.
(Credit: Sarah Tew / CNET)

Move over, mobile payments. NFC is finding other ways to be useful.

In fact, pay for items with their phone seems to be less frequent use of technology short-range connectivity at this time, at least on the basis of gadgets unveiled at the Consumer Electronics Show. Instead, almost all products using NFC presented at the recent conclave using technology in one of two ways: To establish a kind of digital handshake between a mobile device and another gadget or as a way to share information between products with just a tap.

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"NFC really simplifies things," Scott McGregor, CEO of chipmaker Broadcom connectivity, told CNET at CES. "The most advanced technology is suppressed if it is not easy to use .... NFC plays a very important role in the simplification of user interfaces for consumer products. "

NFC stands for Near Field Communication, a smart technology that allows devices to transfer small amounts of data between them. Both devices must contain NFC chips and must be closer than one inch to connect. Generally, NFC works by pressing the two devices together to securely exchange data such as credit card information, train tickets, coupons, press releases, and more.

NFC has long been hailed as the technology to make mobile payments, or the idea of ​​waving your phone in front of a cash register to buy property closer to reality. However, the trend of mobile payments has been slow to take off, and it continues to face many obstacles to adoption. While technological issues have been largely resolved, there are just not that many shops and outlets, terminals equipped with NFC technology for widespread use.

But at CES, NFC arisen in almost everything imaginable (but not cash registers). With the usual devices, such as smartphones, there were speakers, cameras, TVs, refrigerators, cards, and many other items. Some companies, such as Panasonic, even added to NFC rice cookers and other usual items.

Sony introduced the speakers with NFC technology at CES.
(Credit: Sarah Tew / CNET)

NFC has already become a familiar specification in smartphones. Apart from mobile payments, many handset vendors have been using NFC technology as a means to differentiate their products from rivals, particularly the iPhone. Apple is the most significant obstacle to NFC, although it is widely expected to integrate technology into future devices.

Samsung, meanwhile, has been one of the largest growing technology. He has published several ads that show what users can do with NFC technology (such as sharing videos by tapping two phones Galaxy S3 together), and he also criticized the iPhone 5 to its lack of capacity sharing. At CES, the company unveiled speakers that use NFC to pair a phone to the device. The content is then transmitted via Bluetooth.

Sony NFC and included in almost all of its products presented at CES, including televisions, smart phones, remote controls and speakers. The company, which called the technology "One Touch", said at his press conference that offers more NFC products than any other electronics manufacturer in the world. Sony noted facilitate technology transfer and media streaming between phones, tablets, televisions, audio and linking them by simply touching the devices together.

"Customers are asking for simple and transparent means to be able to access and transfer their personal content," Brian Siegel, vice president of marketing for Sony, told CNET at CES. "We've been talking about since collectively long, and it was this combo wireless and wireline solutions. NFC and One Touch Sony, we believe, is the simplest solution ever put on the market. "

Panasonic has unveiled a couple with camera technology, LG has also included NFC in its electronic and its appliances such as washing machines, vacuum cleaners, refrigerators. In the case of devices, people will be able to match their smartphones with the product and the remote control, like turning the washing machine while still in office.

NFC has many advantages over other connectivity technologies. More importantly, it allows users to bypass all necessary measures to implement something like Bluetooth. Just think about how much time you link a phone to a Bluetooth speaker takes. You must discover the device, enter the password, etc. For less tech savvy users, simply make two devices communicate with each other can be intimidating. With NFC, is a tap and the items are matched.

It can even be used to obtain information from a poster or other non-electronic installing passive NFC tags in the element. Unlike NFC readers, which are used in smartphones and other electronic devices, passive tags do not need batteries, and they are very cheap, costing just a few cents. NFC smartphone is able to decipher the label information by sending energy to it for power and receive data.

Caesars Entertainment, which owns eight hotels and casinos in Las Vegas, makes use of such technology. It has installed more than 4,500 interactive TecTiles Samsung in its stations, allowing anyone to an NFC device to exploit TecTiles various information such as tutorials, game, show times, restaurant menus and ticket.

"We talk about them in virtually all consumer devices," Henry Samueli, Broadcom co-founder and chairman, told CNET at CES. "Can you walk through your grocery store and you buy something for a few dollars could have a label. This would be useful for stores inventory control and things like that, and for the consumer, it is a quick way to exchange information. " Getting more NFC devices, companies are easing consumers in the idea of ​​using the technology, which should help when (if) mobile payments take off. Because NFC technology is safe, it is still considered as an ideal way to manage mobile transactions.

"NFC has been very active at CES, but it had nothing to do with the payments," Gartner analyst Carolina Milanesi said. "He's smart because you get consumers familiar with the technology when mobile payments is ready and ecosystem ready, they feel comfortable with it. "

Of course, NFC is not perfect. Because the technology requires two devices are very close to each other, it will not replace Bluetooth or Wi-Fi soon. These connectivity technologies in the longer term will still be needed for streaming content. In addition, in the early days of NFC, it was difficult to know where to draw to establish the connection.

In addition, while the NFC is a standard itself, all NFC products work together. This is because companies integrate their own software systems, which limits the devices products work with. This helps to create brand loyalty (if you have a Samsung phone and you want to stream content to your TV, it is easier also have a Samsung TV), but it also limits that consumers are actually able to do with their products.

Market watchers say that should change as industry groups and companies to agree on a standard. And time, NFC could actually appear in the majority of consumer electronics.

"At the moment you see commercials where Samsung Galaxy S3 you type with another and you share videos." Gartner analyst Mark Hung said. "That's fine, but try to do it with a Nokia All these other companies also NFC, but interoperability leaves much to be desired, I expect that to be sorted this year ... " Here are some products that use NFC (note: not all of them were announced at CES)

    Virtual press kits and business cards - Miscellaneous execs and companies use NFC as a quick way to share their contact information and press releases. All meetings of people who had to do was get their NFC phone (sorry iPhone users) for the item, usually a bracelet or a business card, to access the information. Samsung, for example, gave NFC bracelets to all the participants at the press conference, Sharp and gave cards embedded with its release.
    Information points such as posters - Caesars Entertainment, which owns eight hotels and casinos in Las Vegas, has installed more than 4,500 interactive TecTiles Samsung in its stations. Anyone with a compatible NFC will be able to exploit TecTiles various information such as tutorials game, show times, restaurant menus and ticket.
    Speakers - NFC is generally used in these devices combine a smart phone with a loudspeaker. The music is not really listened to the system via NFC but is shared via Bluetooth. Samsung and Sony are two companies with notable speakers NFC.
    Headphones - The function is a bit like wireless speakers. Users use their phone to the headset to allow pairing to transfer music. Sony also thereto.
    Boomboxes and other music players - Sony again.
    Cameras - At least two cameras introduced at CES include NFC capabilities: The Panasonic Lumix Panasonic Lumix ZS30 and TS5. With Wi-Fi, cameras should enable "the widest range of options for shooting distance, remote viewing and instant sharing on social networks."
    TV - LG and Sony were a couple of large companies exhibiting NFC TVs at CES. As with the audio, NFC is used to link a phone to the TV by pressing the two together.
    Remote Controls - In this case, users type their phones instead of their distance to match the TV to the TV. Sony is a company doing this.
    Devices - LG introduced a slew of washers, dryers, ovens, refrigerators, vacuum cleaners and NFC. Once pairing the device with a phone, users can program their products from afar, like turning a washing machine while still in office.
    Other strange kitchen items - Panasonic Asian operations have a rice cooker and oven NFC microwave steam. Users can search for recipes and program instructions using their smartphones.
    Computers - SpectreOne HP desktop all-in-one, announced in September, includes NFC technology, which is called HP TouchZone. Via a sensor built into the base of the device, users can connect to or transfer files SpectreOne to simply sliding a smartphone or other device with NFC technology. HP Envy 14 Spectre ultrabook also includes NFC, as does Sony Vaio Desktop Type 20 mobile.
    Smart meters for utilities - Landis + Gyr in late 2011 said it was working with NXP Semiconductor Products Power Management integrated with NFC.
    Digital machine bubble gum - digital advertising agency Razorfish last July developed a prototype high-tech of gumdrop machine that allows users to download digital content and applications like movies on their NFC phones for a small fee.
    Heart - Impak Health, a joint venture between Swedish Cypak chipmaker and health in the United States Meridian, developed the cardiac monitor RhythmTrak. The device saves some data related to heart, which can then be downloaded or sent to a clinician placing next to an NFC phone.
    Wii U - This is not really clear how NFC will be used in the Nintendo console, but it can allow users to do things like add new characters to play.
    Cars - A NFC smartphone will be able to unlock the Hyundai cars in 2015.
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