In a statement seen by The Australian Financial Review, Adobe announced that it has reduced the monthly subscription fee and annual Creative Cloud to match the prices paid by U.S. consumers. The website of the Australian company shows the new prices already in place.
New and existing customers in Australia pay 49.99 Australian dollars (U.S. $ 51.55) per month for an annual subscription, against 62.99 Australian dollars previously. Those who subscribe on a monthly basis without subscription pay 74.99 Australian dollars per month, against 94.99 Australian dollars previously.
The price drops follow a probe launched in April 2012 by Australian legislators to determine why local consumers pay more for some high-tech products than do people in other countries. Apple, Microsoft and Adobe have all been called by the Committee of the House of the Australian Parliament on infrastructure and communications to appear at the public hearing scheduled for March 22 to explain the price disparity.Adobe apparently raised a storm when he announced in April that Australian customers would pay several hundred dollars more for Creative Suite than would those in the United States
Australian lawmakers said they hoped at the time that the call to the companies in question to testify could convince them to lower their prices. And the effort seems to be working, at least with Adobe.
Following Creative Cloud offers customers the usual Adobe desktop products, such as Photoshop, Illustrator, InDesign, Dreamweaver, but on the basis of monthly or annual subscription.
