Dishes sponsors Daytona race car, zips past TV advertising ban on Hopper

Dish Network is a believer in advertising his dishes Hopper DVR, which allows users to automatically skip ads on recorded programs. AutoHop function, as well as the ability to watch programming on the Internet and on mobile devices, are the subject of several lawsuits from TV broadcasting networks.

To circumvent the ban by television networks on advertising their product Hopper oven, dishes became the sponsor of car # 95 driven by Scott Speed ​​in Daytona 500 Sunday, which will be on Fox Broadcasting.

"Everyone jumps advertisements, and if Fox, CBS, ABC and NBC think it's illegal, and I guess we are a nation of bandits," said CEO Joe Clayton dishes in a press release. "We might as well make the No. 95 car getaway fans dishes" in what is sure to be an exciting race on Sunday! "

Lawsuits by CBS (the parent company of CNET), Fox (News Corp.), NBC (Comcast) and ABC (Disney) so far have not stopped selling dishes hopper, which explains dishwasher is 2 million homes. The networks argue that Hopper dishes are illegal, and that the dishes were not allowed to touch the replays broadcast advertising for its economic and commercial advantage.

On Thursday, Fox changed its lawsuit asks the court to stop sales of Dish DVR based on the characteristics of the hopper dishes just published with Sling, which allows users to watch shows on the road, on the Internet and on mobile devices through its place-changing technology Sling.

Fox argues that these characteristics into the hopper dishes with Sling violate the contract between the two companies. Continuation modified Fox, filed Thursday states (PDF):

    In making its bootleg, without advertising, on-demand programming available on the Internet and on mobile devices via Sling, dishes are usurping the rights he never negotiated and does not have to compete unfairly with suppliers authorized as iTunes and Amazon, who pay for the right to offer versions without advertising VOD Fox programming to their customers.

In November 2012, a U.S. district court rejected the request for a preliminary injunction Fox to disable the dishes Hopper AutoHop technology, which was introduced last year. Fox appealed this decision to the 9th U.S. Circuit Court Court of Appeals.

A hearing is scheduled for March 22 to discuss the allegation modified Fox.

We joined Fox for comment and will update the story as we have more information.

Read: CBS says Dishwasher AutoHop ad-skipping technology

Read: Flat Chairman Charlie Ergen: "I do not want to kill ads»

Read the publisher takes: Hopper dishes with Sling

Read: Flat rear CEA in pursuing copyright Hopper
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