Randi Zuckerberg on what it means to be "Complicated Dot" (Q & A)

Randi Zuckerberg knows a thing or two about complications caused by the Internet.

The sister of Facebook, Mark Zuckerberg CEO has seen its fair share of controversial or difficult choice not become false fodder for attacks those who see it as the ultimate benefactor of nepotism.

After serving as marketing director for six years of Facebook, Zuckerberg has struck out on his own with Zuckerberg media, media and production company that has shaped its executive producer dragees often Flop Congratulations reality television "Startups:. Silicon Valley "She is also the lead singer of a cover band called Feedbomb, which is composed of Facebookers past and present.

Come fall 2013, we will all learn more about his adventures online and offline, as the other Zuckerberg is being overexposed its existence in a book called lifestyle "Complicated Dot" for HarperCollins. She also penning companion picture book for children which will be published this fall.

CNET went to Mark Zuckerberg to get the scoop on current publications and we could not help but ask about how his brother feels about putting their private life on the screen. Our questions and answers are included in their entirety below.

Q: What does the title, "Dot Complicated" mean to you and why do you think best describes your story?
Zuckerberg: Technology has changed virtually every aspect of our lives. We live in a world of such rapid innovation - such as tool change, as social norms and etiquette that accompany them. While many things have become easier and more efficient, many aspects of our day-to-day lives and manage our personal relationships have become much more complicated. This is why I am so happy to be writing Dot complicated, because I am passionate about helping people sort out their modern lives, wired.

Personally, in addition to being a member of the team that built Facebook from the beginning, I also grew up on social media. These tools have affected how I raise my son, how I balance my career and how I am in touch with family and friends, to name a few. I saw firsthand how this new digital age can be both wonderful and very complex at the same time. I can only imagine how it must feel confused to millions of people who use these tools every day, and do not live in the heart of all the action. If I can use my own experiences, knowledge and lessons learned to help others navigate their lives in modern digital (while having fun on the road) I think the book a huge success.

Who do you see as the audience for the book and why do you feel the need to publish your story now?
Zuckerberg: There are a lot of interesting content out there on the "technology" or "lifestyle" - but I saw a gap missing from the intersection of the two. How technology is changing the way we interact with the people around us, how it affects our love lives, our personal lives, our work lives. My hope is that the book will be interesting and useful to a wide audience, if you are a light user of these tools, a parent who wants to keep up with the latest trends "children use," a student who wants a competitive advantage the labor market, or a company that wants to better understand the habits of modern consumer and social issues.

The reason for publishing the story now is that I'm starting a newsletter, also known as Dot complicated few weeks ago. The newsletter has received such a positive traction and early comments, I felt the time was right to expand it into a book as well, especially since the process requires a longer timeline book. I intend to discuss many topics we cover in my newsletter complicated Dot - complexity of the modern world in which we live digital - including issues around the label, privacy, social identity , career, love, family, and more. I will also discuss where social media is heading and how it will continue to influence all aspects of our modern world - our personal relationships and careers to the overall picture of global initiatives and policy.

It is also a great time for me personally to the publication of this book, I surf how to reconcile my new career and motherhood and how to raise my son in the right direction in the digital age. I hired lots of people online who are struggling with similar challenges and issues and I believe that right now is time for the voice of accessible technology. I do not want to limit the public, which is why I work on both a fiction book for adults as well as children's books with HarperCollins. In this digital world in which we live, it is important that children are tech-savvy and understand the benefits and risks of the technology from the start. This means that speak to them directly.

Is there something that will surprise readers? Can you give some examples?
Zuckerberg: I ​​think what surprised me the most in my research and conversations is that no matter where in the world you go, whether you're talking to someone in Silicon Valley or Nebraska, Dubai or Delhi, we are all struggling with the same issues related to technology and our lives. I did a lot of public speaking last year, and no matter where I went, people have always asked the same questions: how can I understand what my children are doing online? How do I ask my significant other does not immediately for their tablet to bed? How can I make sure I do not lose my job to someone who is younger and more tech-savvy? I intend to answer many of these questions in the book - some of the topics may surprise readers, or feel uncomfortable a little familiar / intimate at first, but when you break past news on the latest gadgets, devices, updates and software, you realize that technology is nothing without the men on the other side of it. These are issues that affect us all in our own lives and should be discussed openly as a society.

Can you share a funny anecdotes that you plan to include in the book?
Zuckerberg: There are too many to choose from. Because pop culture tech and gather closer every day, I had the opportunity to see things from my bucket list I never dreamed that I would be able to do, such as walking on red carpet for the Golden Globes, getting a personal phone call from the White House, and organizing a live video chat with the UN Secretary-General Ban Ki-moon and the rock band Linkin Park ... together. I can not give all my good stories at the moment, but suffice it to say that I think readers will be well entertained and educated.

The show Bravo "Startups: Silicon Valley" rubbed many people working in the technology sector in the wrong direction. Do you want to discuss the issue, distribution, assessment, and response to criticism in the book?
Zuckerberg: Sure, I'll talk about the series in the book. This is just a small part of the book, as I have so much content to cover, and it was just an experience that I'm lucky to be part of, but I did a lot of thinking recent months about what I think the future of the media / television like in the digital age - and I deliberately kept silent about everything, so I can write about it for the first time in the book. I hope that readers will be pleasantly surprised and interested in the teachings that I have to share, based on my recent experiences working with Bravo and other media partners.

Do not expect so complicated to induce a strong negative reaction among the types Valley?
Zuckerberg: You know, it seems that nowadays everything that encouraging someone makes a strong negative reaction, is not it? It is so easy to hide behind our handles online and criticize others. I'm just focused on doing the best job I can, and through this project, to help people navigate their lives complicated wired. Of course, not everyone agrees with everything I have to say - and I do not want them! Would you honestly want to read a book that had nothing provocative, controversial, and thought-provoking in it?

Dot complicated tone will be friendly, informative and a bit sassy - just like our newsletter. I am grateful for all the feedback we've received a lot on the ballot, which in turn helps me make the book so that it reaches readers to a gross level, human and relatable.

Your brother has expressed concern about a fiction book that tells the stories of your life, stories that are sure to include details about his private life?
Zuckerberg: The book take some of my own personal experiences, to tell a larger story about the complexities of our connected world. Some media have called this book a "memory," which makes me laugh, because it could not be farther from the truth of what this book is. Who writes a memory 30 years! My goal with this book is to encourage dialogue and inspire people of all ages to embrace technology and new sets of standards that come with sharing online content - something my family has always been supportive.
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