Samsung Open Innovation Center seeks juices start

Samsung announced yesterday the launch of a new open innovation center in Silicon Valley in order to connect the conglomerate with ideas and latest software.

David Eun, Samsung Electronics Executive Vice President and Head of Open Innovation Centre, announced yesterday the opening of the D: Dive Into Media Event. He told All Things Digital Kara Swisher that despite the efforts of the hardware business is going well, the Center for Open Innovation is designed to provide a "thoughtful integration" of hardware and software.

According Eun Centre open innovation is based on four ideas:

      Samsung has created an "accelerator" division helping small startups get their products on the floor while learning about how they can take advantage of Samsung products and plans.
      A venture capital arm Eun and give his team the opportunity to invest in young start-ups trying to provide the "next big thing" in technology.
      Company mergers and acquisitions team, as its name suggests, the acquisition of companies that could help companies Samsung.
      Finally, the Innovation Centre will include an open area that allows Samsung partnerships to find ways to work with start-ups.

For now, the Samsung Open Innovation Centre is located at temporary locations. In June, the company plans to open permanent location in Palo Alto and in the Chelsea neighborhood of New York.
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