VCs give a little Snapchat 13.5 million

Snapchat, social media application designed to allow users to send photos and videos that self-destruct after a set time - and that seems to have prompted the Facebook Poke app competition - has raised 13.5 million dollars in venture capital financing.

The New York Times Jenna Wortham says the liquidity in an article published application on Friday evening. Wortham reports that funding was led by Benchmark Capital, who says she values ​​Snapchat 60 million to $ 70 million. She cites Mitch Lasky Benchmark, who learned from the application of his teenage daughter: "I began to hear Snapchat in the same context as Twitter, Facebook and Instagram It made me curious.".

Lasky also suggested that the ephemeral nature of the application allows people to let go and not worry about a digital self lives forever - which makes for a more authentic experience:. "People are looking for a real way to communicate the true self, as opposed to the projected self. This is the part that resonated the most with me."

VCs are undoubtedly keeping your eyes peeled for the next Facebook or Instagram, especially with some reports saying that Facebook can be enclosed to the extent where teenagers are concerned. Facebook itself is aware of the problem, which is partly why he bought Instagram. He said in his 10-K annual report recently:

    We believe that some of our users, especially younger users, are aware and actively engage with other products and services similar to, or as a substitute for Facebook. For example, we believe that some of our members have reduced their commitment with Facebook for an increased engagement with other products and services such as Instagram.

The crew Snapchat said Facebook CEO Mark Zuckerberg met Wortham notes in December, shortly before his company hit a knockoff Snapchat in a few weeks. Application Poke Facebook responded quickly blocks, the race for No. 1 spot in the Apple App Store, but it is now absent from the Top 200, while Snapchat is located at No. 22 (19 is Instagram, Facebook Messenger to 29, and Twitter Vine is 42). Wortham reports that 60 million photos or messages are sent every day Snapchat, and according to statistics from Nielsen, the application took 3.4 million users in December, has more than doubled its total November. All this clearly indicates that, as CNET noted Ben Parr, startup does not need to fear a Facebook clone.
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